Cass Jones, an emerging Visual Artist, is super talented, and we are lucky enough to feature her and her incredible art works this Month.
Currently based in Perth, she’s a self-proclaimed workaholic, a bit of a foodie, and a total art-nerd. She is a Mum to a beautiful 11 year old, Jasper, and in her spare time she enjoys hanging out with her loved ones & going to the beach! Here’s a little bit about Cass, and the ins and outs of her day to day life as a busy mum and small biz Girl Boss.
Why did you start Cass Jones Artist, and how long ago?
Upon moving to Melbourne about four years ago I was inspired to get back into creative pursuits again, as it had always been my passion. I began to sell my art at The Rose Street Artist Markets in Fitzroy and soon after, I was lucky enough to be selected by an online gallery, Magnus Collective. Through this I was fortunate enough to get plenty of exposure, guidance, and sell my artworks to many new clients, including a few high-profile people, which was so exciting. My visual arts business has gradually been taking off from there!
How does running your own business affect your day-to-day like? What is a day in the life of You like?
I have a pretty hectic day-to day schedule, but I absolutely love it! Although my Arts Business is my priority, I actually work two other jobs too – in Admin during the day and then at a Cafe in the evenings.
Once I knock off from my ‘normal’ jobs I am always majorly hanging to get into the studio. I’ll then usually do 3-5 hours of painting each evening during the week, and then also spend a lot of time painting over the weekend too.
In between all that, I always squeeze in the time to run the admin side of my Art Business, which involves liaising with clients, quotes, sourcing materials, all that type of stuff! Needless to say, each week flies by – it’s nuts! 2016 has been the fastest year of my life!
What is your favourite product from your store? Why?
Each time I finish creating a new piece of art I think to myself, “That’s my new favourite” – haha! Happens every time. At the moment though, my favourite piece has got to be ‘Best Coast’. It’s full of pastels & neon pops, and mainly pink (my fave colour); it’s very coastal and feminine - and is hanging at Viva La Blonde studio in North Fremantle. I’ve been going through a bit of a pastel & neon phase lately. LOVE.
What are the best and worst things of your own business?
The best thing about running your own business is that you have 100% control over the way things run. The past few years have certainly been a learning curve for me – I used to be too scared to say no to certain things or requests from clients, which I am sure a lot of other emerging creatives may do to begin with. In hindsight I was just putting unnecessary pressure on myself, which took the fun out of it.
Now that I have a bit of experience and know what works & what doesn’t, it makes it so much easier and ENJOYABLE – and that’s what it’s all about isn’t it? Doing something you love & enjoy. I absolutely love all elements of running a Visual Arts business – the brainstorming, creating, meeting new people and improving at my craft. It’s so fun!
Have you ever thought of giving up?
The beginning of this year was a pretty turbulent time for me in my personal life and during that time I could not pull myself into the right headspace to begin any new paintings or illustration. It left me wondering how long I would take to get back into it, which was a pretty deflating feeling.
After a few (failed) attempts at creating some new art, I finally got my groove back and slowly began enjoying it again. Creating art can be really therapeutic and meditative; I find I get a real buzz out of making it. It makes me so glad I pushed through the not-so-great time I had!
What is your inspiration?
I am inspired by a whole heap of stuff – things I see going about my day; nature; other art (I love visiting galleries & art installs/ shows whenever I can and I love reading about other artists); and I really love the vibrancy and edginess of street art – especially in Melbourne. The laneways there are just insane.
Do you have your favourite online store? that you constantly check like we do… ha ha
Hehe I have a few – I love Peppa Hart, Mynd Interiors, Ames Collective, Fenton & Fenton, The Perth Collective to name a few – so many good ones out there!
What do you want people to know about you?
I’ve been working super hard this year on perfecting my craft and truly believe that with a positive mindset and hard work you can achieve almost anything.
The next 12 months are set to be pretty large – I have been working with some different materials for a new Collection of work which I’ll release late this year; and have also been working away at a new creative venture, which is set to launch in 2017! SO EXCITING!
Please outline your price range for all of your goodies.
My pieces range from $40 - $800.
Do you have any advice for other beginning girl bosses out there?
Just keep going, even when you have self-doubt - persistence is key and you will thank yourself down the track. Be inquisitive, try new things, don’t be afraid of trial & error – it’s the best way to learn. And most importantly, remain true to yourself – authenticity and uniqueness are such special things!
Do yourself a favour and check out her website and follow Cass on Instagram and Facebook.